I was recently honored with the opportunity to work for one of Boston’s top photographers, Josh Raab.Josh was contracted by google to help with a monumental project. Google maps/earth allows you to virtually walk the streets of the world and now they are beginning the process of making the interior of buildings available as well.Josh will be creating 360° panoramic walkthroughs of Boston’s businesses.Josh’s site is called Inside Out Images and he needed some branding for the project, a logo to help people recognize him.
Check out his site here, http://www.insideoutimages.com/
We’ll start with the preliminary ideas.
Josh and I have a screen share session.(thanks google) He and I collaborate, him watching my screen on his computer and both of us talking and generating ideas, trying this and that. Quick yays and nays. This is my favorite way to work, with the client and I hashing it out. You get an immediate genuine feeling of what they think. Usually the hardest part of the design process is filtering requests. Requests that leave you finding the words to explain, “well this could better”. Instead I can quickly show the client both options and they decide for themselves. Not to mention the times where I think I have a better idea but I indulge something they propose and find myself liking something I wouldn’t have thought of without them there. We discover better outcomes, and they get a strong voice in its ideation. It makes for a very gratifying experience for both parties.
So this is where the ball starts rolling.
We part and I make a few more iterations on my own.
Then we finally narrow it down.
Last I clean it up and make it site ready.
A very successful project in my opinion.