This first email campaign is a three piece follow up campaign. It starts with an initial thank you response. It’s followed up two days later with a touch point to check in with a potential lead. This follow up prompts a conversation to be started with a sales representative. Three days after that if no additional contact has been made from the lead, a last touch point is made with a prompt to compare the product with competitors.
This campaign is another automated response activated when a lead requests a comparison chart. Two days after, the lead is followed up with information in the form of a product catalogue. Then three days after it prompts a conversation to be started with a sales representative.
This last email is simply a single automated email which is received after a lead requests having a conversation with a sales representative. In the meantime they are prompted with a product catalogue to get the wheels turning.
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